As the digital media architects for the Honda Racing Team, our mission is to craft a narrative that highlights the synergy between speed and adventure. Through dynamic digital content creation, striking design, captivating photography, and an engaging web presence, we spotlight the Honda Racing Team as frontrunners in the competitive racing arena. Our focus on exceptional performance, safety innovations, and the exhilarating rush of competition is reflected in every aspect of our digital footprint, showcasing the team's dedication to dominating the race track.
Date: 01/28/2021
Project: Brand Management / Web Design
Categeory: Branding
Software Used: Adobe Illustrator, Photoshop
Like our work? Get started today email info@binkdesign.com for information
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Gotham is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones with Jesse Ragan and released through the Hoefler & Frere-Jones foundry from 2000. Gotham's letterforms were inspired by examples of architectural signs of the mid-twentieth century. Gotham has a relatively broad design with a reasonably high x-height and wide apertures.
Developed for professional use, Gotham is an extremely large family, featuring four widths, eight weights, and separate designs for screen display and a rounded version. It is published by Hoefler & Co., the company of Frere-Jones' former business partner Jonathan Hoefler. Companies that notably use the font are Taco Bell, Golf Galaxy, ABS-CBN Corporation (ABS-CBN Entertainment, ABS-CBN News, ABS-CBN Sports, the television network of the same name, and some subsidiaries such as Star Magic), The Cartoon Network, Inc. (Cartoon Network, Cartoon Network Productions, and Cartoon Network Studios), and formerly in the logos for Discovery, Inc. and ViacomCBS, currently Paramount Global.
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