WORKSCOPE

As the branding and digital presence architects for JSPORT, our team is dedicated to crafting a brand identity that perfectly marries innovation with functionality, designed specifically for off-road aficionados. We emphasize creating intuitive brand interactions and visually captivating designs across all digital platforms to position JSPORT as the premier brand in the off-road market. Central to our strategy is a focus on state-of-the-art branding techniques and superior digital experiences, highlighting the unmatched quality of JSPORT's off-road products and services.

Date: 10/16/2023

Client: Jsport USA

Project: Branding, Website, Email Marketing. Photography

Software Used: Adobe Illustrator, Photoshop

Like our work? Get started today email info@binkdesign.com for information

work scope img
JSPORT IDENTITY DESIGN
primay logo
  • color black NEUTRAL BLACK C
  • color pantone PANTONE RED 032 C
  • color white TRUE WHITE
THE “J” MARK
SXS IDENTITY VARIATION
  • logo variant logo
    SXS LOGO FINAL
jsport
COLOR VARIANT 1
jsport
COLOR VARIANT 2
jsport
COLOR VARIANT 3
TYPOGRAPHY
  • Aa
    Rajdhani Regular

    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    012345789

  • Aa
    Rajdhani Bold

    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    012345789

  • Aa
    Rajdhani Light

    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    012345789

  • Rajdhani has modularized letterforms and supports the Devanagari and Latin writing systems. The squared and condensed appearance may be interpreted as technical or even futuristic. Typically round bowls and other letterform elements have straight sides in Rajdhani. The stroke terminals typically end in flat line segments that are horizontal or vertical, rather than diagonal. Their corners are slightly rounded, giving stroke-endings a softer feeling, rather than a pointy one.

WEB DESIGN / HOMEPAGE LAYOUT
HOMEPAGE LAYOUT
Website Design
MOBILE LAYOUT
Mobile layout
Mobile layout
Mobile layout
Website Design
CATALOG / NEWSLETTER DESIGN
catalog
catalog
catalog
PRODUCT PHOTOGRAPHY
product image
RIDEGELINE SIDE STEPS
product image
RIDGELINE LEVELING KIT
product image
PASSPORT ROOF RACK
product image
JSPORT STEERING RACK
product image
TALON FRONT BUMPER
product image
TALON TIE RODS
product image
SUBARU LIFT KIT
product image
PASSPORT ROOF BASKET
product image
RIDGELINE BED RACK