For STEEL-IT Coatings, our strategy is to craft a narrative that emphasizes the intersection of strength and innovation in their branding. Utilizing dynamic digital content, sophisticated design, and powerful imagery, we position STEEL-IT as the benchmark in protective coatings. Our narrative focuses on the brand's commitment to durability, cutting-edge protection technology, and excellence. This dedication is showcased through our comprehensive digital presence, reinforcing STEEL-IT's identity as a trusted protector in challenging environments, and highlighting our relentless pursuit of shielding excellence in every application.
Date: 10/16/2015
Project: Brand Management
Categeory: Branding
Software Used: Adobe Illustrator, Photoshop, InDesign
Like our work? Get started today email info@binkdesign.com for information
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NEUTRAL BLACK C
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PANTONE 7579 C
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TRUE WHITE
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Released in 1992, the Myriad® typeface family has become a popular choice for both text and display composition. Since it was made available in a Pro character set in the OpenType® format, Myriad’s considerable reach was increased though the addition of Greek and Cyrillic glyphs, as well as old style figures. The Myriad family includes condensed, normal and extended widths in a full range of weights. Well-drawn letter proportions, clean, open shapes and extensive kerning pairs ensure that the design retains a comfortable level of readability across all of its variants.
Myriad is the result of a collaboration between type designers Carol Twombly and Robert Slimbach. The design was introduced originally in the multiple master format, which enabled the design to be rendered dynamically from light to extra bold weights, and from condensed to extended widths.
STEEL-IT needed to find the right tone for communicating to different audience groups at the same time - one that would get potential buyers excited about using stainless steel coatings for all of their powder coating needs. We wanted to communicate the different industries STEEL-IT excels in.
We helped them achieve this in both their visual and verbal language, placing colorful, engaging styles in with the logo. Text was kept simple and engaging, aimed at fitting a anybody’s attention span while conveying essential details about safety, logistics, and the outcome.
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At Bink Designs, you receive fresh graphic design thinking producing inspired designs that exceed your expectations. All of our designers, project managers, and creative director are passionate about what they do. They love creating designs that make you look like a winner, especially when it helps you to win in a competitive marketplace.
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Designing vehicle livery for STEEL-IT involves more than creating visually appealing graphics; it's about crafting a mobile branding experience that conveys the durability and reliability of STEEL-IT coatings wherever it goes. We understand the vital role that distinctive and memorable vehicle wrap design plays in enhancing STEEL-IT's market presence and reinforcing its brand identity. Our goal with each project is to blend innovative design with strategic insight, ensuring that STEEL-IT's fleet becomes a dynamic ambassador of the brand's commitment to quality and performance.
Our designs are not just meant to draw the eye but to communicate the protective power and resilience of STEEL-IT coatings, leaving a lasting impact on all who see them. We aim to exceed STEEL-IT's expectations with livery solutions that differentiate the brand in a competitive landscape, making each vehicle a proud representation of STEEL-IT's excellence. Through a focus on exceptional design, we are dedicated to creating vehicle liveries that are not only visually stunning but also embody the brand's ethos and achievements.
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For many companies, events like trade shows require graphic design solutions that powerfully grab attention and invite people into your space to learn more.
We know the challenge and we are up to it. Our design solutions bring fresh and inspired thinking that helps you stand out versus your competition, helping you to be a winner.
For STEEL-IT, transforming marketing displays into compelling showcases of durability and performance is at the heart of our strategy. Leveraging the profound insights into consumer behavior and cutting-edge marketing techniques, we ensure that every display reflects the unmatched quality and reliability of STEEL-IT coatings. Our approach is rooted in a deep understanding of the target audience, ensuring that STEEL-IT's marketing displays are not just seen, but remembered and acted upon.
In crafting STEEL-IT's marketing displays, we don't just aim for visual appeal; we strive for resonance and engagement with the brand's core audience. Our commitment is to deliver marketing solutions that not only showcase STEEL-IT's innovative products but also embody the brand's ethos of excellence and resilience, ensuring that each display is a step towards greater brand recognition and success.
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