Collaborating with Agile Offroad, Bink Designs focuses on producing a range of graphic elements for the brand, including logos, product packaging, promotional materials, and vehicle wrap designs. Bink Designs maintains an ongoing partnership with Agile Offroad, dedicating effort to grasp their vision and aims, ensuring all creative work resonates with their brand's ethos and messaging.
Project: Company Branding
Category: Branding, Illustration, Decals
Software Used: Adobe Illustrator, Adobe Photoshop
Like our work? Get started today email info@binkdesign.com for information
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Gotham is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones and released from 2000. Gotham’s letterforms were inspired by examples of architectural signage of the mid-twentieth century. Gotham has a relatively broad design with a reasonably high x-height and wide apertures.
Since creation, Gotham has been highly visible due to its appearance in many notable places. This has included Barack Obama’s 2008 presidential campaign, Michigan State University branding, and the 2016 federal election campaign of the Australian Labor Party. The font has also been used on the cornerstone of the One World Trade Center, the tower built on the site of the former World Trade Center in New York. It is also the current font used in MPAA title cards for film trailers in the U.S.
Developed for professional use, Gotham is an extremely large family, featuring four widths, eight weights, and separate designs for screen display and a rounded version. It is published by Hoefler & Co., the company of Frere-Jones’ former business partner Jonathan Hoefler.