For 4 Wheel Specialties, the objective is to amplify brand presence and secure a competitive edge through targeted marketing strategies, dynamic vehicle wrap designs, impactful promotional content, and strategic sponsor relations. This encompasses crafting a robust brand identity, developing visually arresting wrap designs for enhanced community engagement, executing effective promotional initiatives to broaden their customer base, and fostering sponsor relationships to bolster market standing. The aim is to establish 4 Wheel Specialties as a premier name in the off-road sector.
Date: 10/12/2017
Project: Company Branding
Categeory: Branding
Software Used: Adobe Illustrator, Adobe Photoshop
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Open Sans is a humanist sans-serif typeface designed by Steve Matteson and commissioned by Google. Featuring wide apertures on many letters and a large x-height (tall lower-case letters), the typeface is highly legible on screen and at small sizes. It belongs to the humanist genre of sans-serif typefaces, with a true italic. It was released in 2011.